Why do companies push an image on idols?

 Companies often push a specific image on idols for several reasons:

1. **Brand Image:** Companies want their idols to embody a certain image that aligns with their brand values and target audience. This helps in creating a cohesive brand identity and resonating with consumers.

2. **Marketability:** Idols with a carefully crafted image are often more marketable. They can attract a larger fanbase, endorsements, and opportunities for collaborations, leading to increased revenue for the company.

3. **Controlled Narrative:** By shaping an idol's image, companies can control the narrative around them, ensuring that their public persona remains consistent and positive, which can be crucial for their success and reputation.

4. **Appeal to Fans:** Companies understand the preferences of their target audience and mold idols' images to appeal to these fans. This could include traits like charisma, talent, relatability, or specific characteristics that resonate with fans.

5. **Competitive Advantage:** In a competitive industry like entertainment, having idols with strong, appealing images can give a company a competitive advantage, helping them stand out and succeed in the market.

Overall, pushing an image on idols is often a strategic move by companies to maximize their commercial success and impact in the industry.